In the New Logistics Landscape, There’s No Going Back to Old Ways

In the New Logistics Landscape, There’s No Going Back to Old Ways

Do you know what one of the biggest productivity enhancements of the past 25 years has been for freight and logistics? Dual computer monitors. When we went into lockdown, many businesses were distressed by having to manage their PDF paperwork, Excel spreadsheets and freight software on the single screen of a laptop or home PC. Thankfully, we’re a resilient bunch, and we found ways to make it work. Personal protective equipment and other essentials kept moving, and we’ve continued to find ways to move cargo in the most complex and challenging environment any of us have ever known. Dealing […]

We must evaluate the innovations that our teams made in crisis mode and figure out how to turn them into long-term business-process improvements. We can examine the new technologies that we hastily adopted and figure out how to integrate them more smoothly into our legacy environments. We can take the understanding that consumer expectations have changed, and figure out how to empower shippers with more brand-affirming data so they can create an amazing e-commerce experience.

Longing for the good old days of pre-COVID won’t cut it. Shippers won’t stand for it. They’ll demand greater visibility, open integrations, and access to high-quality, real-time data.

Secondly, there has been at least one major disruptive supply chain event every year for nearly a decade now. Remember the impacts of the so-called polar vortex event in early 2014? Or the weeks-long strike by dockworkers at 29 West Coast ports in early 2015? Then there were the back-to-back disasters of hurricanes Harvey and Irma in 2017, and the mounting trade war with China, economic expansion, and “bomb cyclone” of 2018. Even during 2020 and 2021, with COVID disruptions dominating shippers’ attention, there have been events like the Texas freeze this February, which caused weeks-long issues with transportation capacity, and the blockage of the Suez Canal by the mega-containership Ever Given.

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